Reprtoir blog

Are Physical Music Sales Making a Comeback in 2026?

Physical formats are more than simply selling music nowadays. They are becoming tools for fan engagement, brand building, and long-term artist value.

Articles

Jan 19, 2026

by

Mathilde Neu

Revenue Diversification in 2026 for the Music Industry

The industry is exploring a variety of revenue streams, ranging from curated live experiences to direct-to-fan monetization, niche targeting, and smart catalog.

Articles

Dec 1, 2025

Mathilde Neu

From Licensing AI to TikTok Music Trends - WR #294

As more lawsuits around AI-generated music lead to settlements, new standards are taking shape. Meanwhile, TikTok continues to influence both fan behavior...

Weekly Roundups

Nov 28, 2025

Mathilde Neu

The Difference Between Virality and Fandom

For artists and labels, the real value lies in cultivating a dedicated, engaged community that follows, supports, and invests in an artist over time.

Articles

Nov 24, 2025

Mathilde Neu

From AI Pivots to Viral Mechanics - WR #293

This week marks continued shifts in how rights, revenue, and reach are being reshaped across the music industry. AI platforms are forging licensing agreements..

Weekly Roundups

Nov 21, 2025

Mathilde Neu

GEMA vs OpenAI: landmark decision from the EU

The European Union has officially entered the global debate on generative AI and copyright (and it did so with force), with a decision linked to GEMA.

Articles

Nov 17, 2025

Mathilde Neu

Major Shifts and Courtroom Wins - WR #292

This last week has been hectic, especially when looking at accountability and evolution for our sector. Courts are starting to weigh in on AI training ethics...

Weekly Roundups

Nov 14, 2025

Mathilde Neu

AI Licensing in the Music Industry: A Huge Mess

AI artists, AI-generated tracks, and the licensing complexities they introduce are forcing labels, publishers, and creators to rethink music rights

Articles

Nov 10, 2025

Mathilde Neu

Ethics, Platforms & Nostalgia - WR #291

As each week goes by, we have our fair share of legal pressure continuing to grow around playlisting practices and AI training ethics...

Weekly Roundups

Nov 7, 2025

Mathilde Neu

From TikTok to OpenAI’s Sora: What Platforms Really Mean for Music Creators

TikTok, the already ubiquitous short-form video platform, and OpenAI’s newly announced Sora, a TikTok-style app for AI-generated content. What now?

Articles

Nov 3, 2025

Mathilde Neu

AI & Platform Crackdowns - WR #290

The industry’s relationship with AI keeps making headlines, especially in the last few days. We witnessed major labels pivot from litigation to collaboration...

Weekly Roundups

Oct 31, 2025

Mathilde Neu

Boring Tech: Why the Future of MusicTech Is Excitingly Unsexy

The future of MusicTech isn’t loud or visual. It’s boring. And that’s exactly why it matters. Platforms like Reprtoir are leading that charge, let's get deeper

Articles

Oct 27, 2025

Mathilde Neu

Virtual Creators, Financial Power Plays and AI Mashups - WR #289

The music industry examines how technology and finance continue to transform every aspect of the ecosystem. AI-generated personalities are outperforming human..

Weekly Roundups

Oct 24, 2025

Mathilde Neu

Classical Music Is Making a Comeback… Or Did It Ever Leave?

Every few years, headlines resurface claiming that ‘classical music is making a comeback’. But for those within the industry, it never really left.

Articles

Oct 20, 2025

Mathilde Neu

From “Artist-First” AI to Independent Growth Funds - WR #288

This week, we see a full-spectrum view of how innovation is unfolding across the music industry. From platform-backed AI product labs to independent capital...

Weekly Roundups

Oct 17, 2025

Mathilde Neu

The Need for a Strategy on Merchandising

As merch evolves into a key source of music revenue and an essential component to music marketing, it’s time for the industry to approach it with more intention

Articles

Oct 13, 2025

Mathilde Neu

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Reprtoir blog

Are Physical Music Sales Making a Comeback in 2026?

Revenue Diversification in 2026 for the Music Industry

From Licensing AI to TikTok Music Trends - WR #294

The Difference Between Virality and Fandom

From AI Pivots to Viral Mechanics - WR #293

GEMA vs OpenAI: landmark decision from the EU

Major Shifts and Courtroom Wins - WR #292

AI Licensing in the Music Industry: A Huge Mess

Ethics, Platforms & Nostalgia - WR #291

From TikTok to OpenAI’s Sora: What Platforms Really Mean for Music Creators

AI & Platform Crackdowns - WR #290

Boring Tech: Why the Future of MusicTech Is Excitingly Unsexy

Virtual Creators, Financial Power Plays and AI Mashups - WR #289

Classical Music Is Making a Comeback… Or Did It Ever Leave?

From “Artist-First” AI to Independent Growth Funds - WR #288

The Need for a Strategy on Merchandising

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