Reprtoir blog

The Difference Between Virality and Fandom

For artists and labels, the real value lies in cultivating a dedicated, engaged community that follows, supports, and invests in an artist over time.

Articles

Nov 24, 2025

by

Mathilde Neu

The Need for a Strategy on Merchandising

As merch evolves into a key source of music revenue and an essential component to music marketing, it’s time for the industry to approach it with more intention

Articles

Oct 13, 2025

Mathilde Neu

From ChatGPT Integrations to Creator-Led Campaigns - WR #287

This week, the industry is showing how AI is now fully part of the ecosystem, and the lines between tech, content, and audience are getting blurrier.

Weekly Roundups

Oct 10, 2025

Mathilde Neu

Taylor Swift – The Music Business Savvy Artist

As we're listening to "The Life of a Showgirl", how has Taylor Swift navigated the music business and what can industry professionals learn from her playbook?

Articles

Oct 6, 2025

Mathilde Neu

From Leadership Shakeups to Copyright Protections - WR #286

With Spotify entering a new era of leadership, majors doubling down on detection tech, and Gen Z turning away from traditional discovery, what week!

Weekly Roundups

Oct 3, 2025

Mathilde Neu

How Come Music Streaming Services’ Price Go Up in Some Regions?

Why are streaming services raising their prices in certain regions, what’s driving the strategy, and what it all means for the future of the music industry?

Articles

Sep 29, 2025

Mathilde Neu

Looking beyond AI for Streaming - WR #285

With new partnerships, strategic takedowns, and evolving listener behaviors, the music ecosystem continues to shift, from infrastructure to fandom...

Weekly Roundups

Sep 26, 2025

Mathilde Neu

Analytics in Action: How Data Is Driving Music Industry Decisions

Music analytics is reshaping strategy, learn how data helps labels and artists predict success, plan tours, and build fanbases smarter than ever.

Music Industry Essentials

Sep 22, 2025

Mathilde Neu

From Publishing Deals to Data Disputes - WR #284

This week, the headlines focus on the infrastructure behind streaming: licensing frameworks, royalty accuracy, AI content flooding platforms, and more...

Weekly Roundups

Sep 19, 2025

Mathilde Neu

Royalty Automation: Reshaping Music Accounting in the Digital Age

Royalties made simple: discover how automation is transforming music finance with faster payouts, fewer errors, and full transparency.

Music Industry Essentials

Sep 15, 2025

Mathilde Neu

All colors of Streaming - WR #283

This week, the industry continues to pivot around AI disruption, catalog consolidation, and incremental platform shifts. It's back to School season!

Weekly Roundups

Sep 12, 2025

Mathilde Neu

Release-Ready: Why Metadata Makes or Breaks Your Digital Distribution

Behind every great release is great metadata. Discover why clean, compliant data is key to visibility, royalties, and digital success.

Music Industry Essentials

Sep 8, 2025

Mathilde Neu

From Strategic Delays to AI Experiments - WR #282

This week, the music industry delivers a mix of strategic moves, technological trials, and fresh approaches to audience engagement. Let's dive in

Weekly Roundups

Sep 5, 2025

Mathilde Neu

Optimized Catalog Management: A Performance Lever for Labels and Publishers

In 2025, structured catalog management is a growth driver. Discover how labels and publishers turn assets into strategic opportunities.

Music Industry Essentials

Sep 1, 2025

Mathilde Neu

From AI Tensions to Streaming Shifts - WR #281

AI developers are defending their training practices, and the streaming model itself is splintering into new layers of engagement.

Weekly Roundups

Aug 29, 2025

Mathilde Neu

Is K-Pop Slowing Down?

Wrapping up our Summer Series, we're looking at what fueled K-Pop’s remarkable rise, what’s behind the downturn, and where the genre might go from here.

Articles

Aug 25, 2025

Mathilde Neu

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Reprtoir blog

The Difference Between Virality and Fandom

The Need for a Strategy on Merchandising

From ChatGPT Integrations to Creator-Led Campaigns - WR #287

Taylor Swift – The Music Business Savvy Artist

From Leadership Shakeups to Copyright Protections - WR #286

How Come Music Streaming Services’ Price Go Up in Some Regions?

Looking beyond AI for Streaming - WR #285

Analytics in Action: How Data Is Driving Music Industry Decisions

From Publishing Deals to Data Disputes - WR #284

Royalty Automation: Reshaping Music Accounting in the Digital Age

All colors of Streaming - WR #283

Release-Ready: Why Metadata Makes or Breaks Your Digital Distribution

From Strategic Delays to AI Experiments - WR #282

Optimized Catalog Management: A Performance Lever for Labels and Publishers

From AI Tensions to Streaming Shifts - WR #281

Is K-Pop Slowing Down?

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