And we’re back! This week, we’re looking at Spotify’s latest AI play, a rethink of artist development, and why licensing AI music might be missing the point. Curious? You bet we got you covered:
#1. Spotify Tests Voice Requests with AI DJ
Spotify’s AI DJ is evolving: now with a voice request feature that lets users talk directly to the virtual DJ for custom recommendations. Still in early testing, it’s a clear move toward deeper personalization and conversational UX in streaming. Whether it sticks or not, it signals how seriously Spotify is betting on AI as a differentiator in user experience. But mostly, it’ll be a great way to check who requests your artists the most!
#2. Has Music Hit Peak Fragmentation?
Moving on to a more philosophical topic. With endless subgenres, niche fandoms, and algorithm-driven bubbles, some experts say we’ve reached peak fragmentation in music. Artists today must navigate an increasingly splintered audience where broad mainstream success is less common, and building tight-knit communities is more critical than ever. The future of reach might just be depth.
#3. The AI Licensing Debate Is Missing the Bigger Picture
A new perspective argues that the focus is misplaced as the music industry rushes to regulate how AI-generated content is licensed. Instead of fighting over input/output rights, the real challenge may lie in data ownership, ethical training practices, and long-term revenue models. It's a call to rethink the fundamentals before locking in outdated frameworks.
#4. Rethinking Artist Development in a Global Music Economy
Let’s zoom in again and talk about some practical strategies around artists. In today’s streaming-first world, artist development can’t stay local. This piece explores why going global from day one, especially via digital platforms and localized marketing strategies, is now essential. Labels and managers are being pushed to think beyond borders, finding new audiences in unexpected territories from the start.
#5. Sony Music & Tencent Ink New Multi-Year Deal
Let’s end on a strong note. Sony Music has officially renewed its long-standing partnership with Tencent Music Entertainment, signaling ongoing confidence in the Chinese market. The multi-year agreement covers licensing, distribution, and expanded collaboration on marketing and promotion. It’s a strategic play in a region with massive streaming potential and growing global influence.
