Mathilde Neu

And we’re back! This week, we’re looking at Spotify’s latest AI play, a rethink of artist development, and why licensing AI music might be missing the point.

This week, competition is at the heart of the conversation. Music is refocusing around the hits. Let’s see what’s going on!

Platforms like Spotify, Apple Music,YouTube Music rely on AI to decide what shows up. They track your habits, skips, favorites, and shape the next ones

Utilizing CWR ensures music metadata flows cleanly across borders and systems.So, how does this all play out in real life? Let’s break it down.

CWR is the backbone of how publishers register their works across the global rights landscape. It powers the systems that create songs and collect royalties.

CWR is one of the most powerful tools a music publisher of any size can use to streamline their workflow. It ensures they get paid accurately.

AI is helping manage it by tagging, sorting, and organizing songs faster and more accurately than ever before. With auto-tagging and catalog optimization...

Even A&R is evolving. Some would argue that data now matters more than the music itself. AI is quickly becoming one of the most powerful tools in the modern A&R

TikTok's success wasn’t just about viral dances or catchy sounds—it changed how artists connect with fans & how songs find momentum. What happens when it's gone

Whether choosing recycled materials for merchandise, eliminating wasteful packaging, partnering with carbon offset programs, labels are at the heart of this

This shift is changing how music royalties are earned, how licensing deals are structured, and how artists and labels approach content creation.

For TikTok artists, labels, and marketers, the challenge isn’t just about losing access to one app. It’s about rethinking how we build and promote content