Reprtoir blog

Labels & the Algorithm: Learning from TikTok’s Playbook

TikTok's success wasn’t just about viral dances or catchy sounds—it changed how artists connect with fans & how songs find momentum. What happens when it's gone

Articles

May 5, 2025

by

Mathilde Neu

The Best Practices in Music Promotion

Promoting artists—thanks to the ever-changing demands of the industry—isn’t always straightforward, and getting wrong can destroy an artist's career.

Music Industry Essentials

Dec 4, 2023

Mathilde Neu

Takes on the major moves in the music industry - WR #190

It’s time to take a look at what’s changing and hear from the main music industry players. Nearing the end of the year, it’s starting to feel like looking back

Weekly Roundups

Dec 1, 2023

Mathilde Neu

Data insights and legislations - WR #189

Data insights are not only for business decisions, but also for better understanding of our field. The music industry is still battling some legislation

Weekly Roundups

Nov 24, 2023

Mathilde Neu

Zooming out on legislation - WR #188

This week has been about taking a step back to see exactly what legislation should look like among the big names of the music industry. From AI to streaming...

Weekly Roundups

Nov 17, 2023

Mathilde Neu

The Dynamic Relationship Between Music Streaming Platforms and TikTok

The Dynamic Relationship Between Music Streaming Platforms and TikTok has been an eventful one. Time for a quick rewind on how we got where we are now!

Articles

Nov 13, 2023

Mathilde Neu

The Impact of Music Overconsumption on Artist Development

In the digital age the idea of music consumption has become all too familiar. Such availability and access has made music as content, usually passively consumed

Articles

Nov 13, 2023

Mathilde Neu

A bit more fragmentation in the music industry could be a good thing - WR #187

Music streaming kept making headlines this week, from rebranding to new royalties model. Social media platforms are getting ready to see more and more creators

Weekly Roundups

Nov 10, 2023

Mathilde Neu

Understanding Music Piracy and its Impact on the Industry

Time for a quick recap; music piracy has always been around, but now that we are launching several actions to fight it, maybe a refresher could be good!

Music Industry Essentials

Nov 6, 2023

Mathilde Neu

Understanding the music industry a little better - WR #186

This week, we’ve seen a lot of efforts towards growing a better understanding of the digital transition of our industry; from royalty payouts to new platforms

Weekly Roundups

Nov 3, 2023

Mathilde Neu

Adapting platforms to music environments - WR #185

Last week, we’ve seen the expected shifts in music streaming platforms happen, maybe not all in the same direction, but everyone is moving into new strategies

Weekly Roundups

Oct 27, 2023

Mathilde Neu

From protecting artists to helping creators use their work (legally) - WR #184

We’ve been looking at a few thoughts about the state of the creator economy and major moves regarding AI and rights protection. Let’s see what we have in store!

Weekly Roundups

Oct 20, 2023

Mathilde Neu

Back from MaMA Music & Convention

Last week, the team took a quick look at the 14th edition of the MaMA Music & Convention. So how was one of the most important meetup in France for music?

Articles

Oct 15, 2023

Mathilde Neu

Music being again at the forefront of change - WR #183

Music has always been ahead in change.From legal precedents being set to the implication of music platforms in various fields, here’s our latest weekly roundup!

Weekly Roundups

Oct 13, 2023

Mathilde Neu

Remunerating Artists Through Streaming

The sheer accessibility of music streaming services have made it extremely popular. And yet, a problem remains: How to achieve fair artist remuneration?

Articles

Oct 9, 2023

Mathilde Neu

Music platforms making headlines for remuneration - WR #182

Again, this week, music platforms (mainly streaming but not only) have been at the forefront of some decisions and changes. From stances on AI to meeting up!

Weekly Roundups

Oct 6, 2023

Mathilde Neu

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Reprtoir blog

Labels & the Algorithm: Learning from TikTok’s Playbook

The Best Practices in Music Promotion

Takes on the major moves in the music industry - WR #190

Data insights and legislations - WR #189

Zooming out on legislation - WR #188

The Dynamic Relationship Between Music Streaming Platforms and TikTok

The Impact of Music Overconsumption on Artist Development

A bit more fragmentation in the music industry could be a good thing - WR #187

Understanding Music Piracy and its Impact on the Industry

Understanding the music industry a little better - WR #186

Adapting platforms to music environments - WR #185

From protecting artists to helping creators use their work (legally) - WR #184

Back from MaMA Music & Convention

Music being again at the forefront of change - WR #183

Remunerating Artists Through Streaming

Music platforms making headlines for remuneration - WR #182

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