Mathilde Neu

In 2025, structured catalog management is a growth driver. Discover how labels and publishers turn assets into strategic opportunities.

Streaming grows 10.3% in 2025, but it's not just about volume. Discover key trends in genres, superfans, and data shaping the music industry.

What’s working in music marketing in 2025? What’s outdated? Discover the strategies top teams are using to connect, convert, and grow.

Streaming fraud just evolved, AI is generating fake tracks at scale. Who’s responsible for stopping it? Platforms, artists, or everyone?

This week, we’re covering news related to the business strategies and the new regulations in the music industry aimed at curbing various forms of fraud.

As AI technologies become more embedded in both content creation and business infrastructure, questions of legitimacy, competition, and creative control...

Wrapping up our Summer Series, we're looking at what fueled K-Pop’s remarkable rise, what’s behind the downturn, and where the genre might go from here.

With so many international releases, viral tours, and collaborations, K-Pop’s impact on global music charts keeps growing stronger, and its influence spreading

In 2024, the IFPI reported that 17 of the world’s top 20 best-selling albums were by K-Pop artists. This makes it the leading genre in both physical & digital..

How did K-Pop’s visual approach became a global force? Why does it matter for Pop Culture, and what does it mean for the future of music, fashion, and beyond?

What exactly is K-Pop? How did it grow from a local craze into a global trend that’s changing how the music industry works on worldwide scale?

Can artist integrity and creativity flourish under the influence of global brands, or is music at risk of becoming just another marketing product?